Grow your business with Facebook Ads

Facebook ads are too costly. Facebook ads are too cheap. Both statements are true. Half true. Facebook ads are neither costly nor cheap. When it is cheap, it is not effective. When it is costly, it is being done wrongly. Last week, I got a lead from a dentist. He is based in Sarita Vihar, Delhi and he wants to promote his dental clinic. That is good. Here is the catch. He wants his all services on one landing page and be promoted. His logic is when someone interested in Dentistry lands on the page, he will choose one or another services. I am still talking to him and trying to convince him to promote one service like teeth whitening or filling. You know, I can work as he asks and prove that 'Facebook Ads are cheap' but it will be wrong. I always work for my satisfaction and the client's profitability. The best way to promote your business on Facebook is to Advertise that one product (or service) which has mass appeal, which is affordable and which ha

Delhi Star Kids DSK

I am doing Lead Generation Campaigns for #DelhiStarKids. We get interested parents of kids aged between 4yrs to 13 yrs fill the lead forms. For less than ₹12/lead, we get 55 leads daily. And in any given month we generate more than 1600 leads. About 100 leads confirms for auditions by paying ₹1000. Delhi Star Kids is a kids fashion carnival which is scheduled to happen in last week of December. Kids will participate in a proper fashion show and will get titles and prizes. The fee for final event is ₹20,000. Last January, #DSK with less than 50 participants was a part of Delhi Fashion and Fun Carnival organized at Jawaharlal Nehru Stadium, New Delhi. This year already 112 kids has been shortlisted and enrolled for the main Fashion Event that is #DelhiStarKids. The space is booming because it not only provides a chance to work in fashion industry but also gives self-confidence, personality development and golden memories. The team of #DSK has developed this Delh

That Hard Knock

It was a summer evening. I came back from my school and was having some evening brunch. Just then, dropped in Mahesh, my friend living in the next house, enquiring about the key of his house. His mother daily used to go to nearby market to buy fresh vegetables and fruits. Moreover it had been an excuse for her going out. She always gave the keys of the main door to my mother. My mother told him that his mother did not come today. So the key was not in our house.     She might have forgotten to handover the key because she would come back soon. My mother asked Mahesh to freshen up and offered him water and some fruit. We waited for his mother but she did not returned. Usually Mahesh's father returned at 8 PM from office. We went out just 10 minutes before to wait for him. There was no light inside Mahesh's house. It was strange. His mother used to switch on the tube light of front room. I went to the door and put my hand hard on it. The door was locked from inside. I k

You are not an expert, i am not, too

There is no shortcut to success, mastery or knowledge. This is the most important and priceless teaching we should give to our younger generation. When I see 18 or 25 years old people declaring themselves as the expert of a stream, I find it hilarious. In the digital marketing space, everyone is an expert. Most of them have 1 or 2 years experience of running facebook ads or google ads, have some 2000+ friends and they know how to generate leads for small businesses. Does it make you an expert on  Facebook or Google Ads or lead generation? Experts are those who know the terminology, theories, and the methodology to apply them. They are well-read, well experienced and highly motivated. These self announced experts of digital marketing experts have devalued the digital marketing profession. 1. Everyone thinks that digital marketing is cheap. 2. Everyone thinks that digital marketing is swift. 3. Everyone thinks that digital marketing is easy. NO. Digital Market

Totally Irrelevant Tidbits

Dreams are costly. You would pay with your days and nights, your love and your life, your sweats and your tears to make them true. --- My Name is Neeraj, but I am not a lotus.

Reacting in a haste make you unlikable.

You are a happier person when your approach towards people and life is rational and logical. A logical approach gives you power of peace. A rational mind thinks about the reason of an incident or the behavior of a person before reacting. It makes the reaction generally right. Rationality comes with education and knowledge. It comes with practice. And that is the tough thing to do. You are trained to react fast. To take an eye for an eye. You are not trained to listen. You are trained to speak loud. You are trained to be ahead. Actually we all are sick. We are traumatized. We are low esteemed. We are stuck in the dark history of destroyed self respect. So we and you are in a haste, in a haste to take revenge... We don't want to be rational, or logical. We think if we listen, they will overpower us. That makes us take steps in a haste.  Without thinking about the reason of an action of a person. Without thinking about the consequences of our reaction against that action. --- Think ab

Believe in the another method of doing a work.

I always believe in the second method of doing a work.  A better way.  A more efficient way.  A more effective way. As a professional, you should keep on improvising.  You should not stop till you find a result which is economically viable and numerically scalable. As an advertising professional, I work to achieve the most profitable results for my clients. The result that is the most economical and is the most consistent- that is the best sustainable solution for a long term campaign. (For short term campaigns, I try to achieve the best qualitative result at the lowest cost.) And I will always press for a part of the budget allocated for experimenting.  That increases the sustainability of the growth process.