KNKAYASTHA simply means Kumar Neeraj Kayastha

Monday, February 04, 2019

Today as #5 of #365postsin365days challenge to myself, I want to share the story behind "knkayastha".
KNKAYASTHA simply means Kumar Neeraj Kayastha.
I strongly believe that people always loved the idea of individual Identity. And it became more imperative in the age of the Internet.
My registered name is Neeraj Kumar but there are 10-15 people out of 1000 Indians who possess this name. It is such a common name. And I am not a common person.
I seemed to have a name which is unique, depicts strength and brandable. So I added my caste and changed the sequence of first and last name.
That worked fine on the Internet. I have my domain knkayastha.in and email id knkayastha@gmail.com and other profiles with knkayastha in links.
Let me also tell you that I am not some celebrity people often search. But if you search knkayastha you will surely find a lot of digital assets and that justifies my renaming.
What do you say?
My penchant for uniqueness also shows in my appearances.
Check out my Facebook photo for #10yearschallenge - My first Facebook profile in 2009 and photo of 2019. I always played with my looks and it made me different in a crowd of 1000000s.
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