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Believe in the another method of doing a work.

Tuesday, May 07, 2019

I always believe in the second method of doing a work. A better way. A more efficient way. A more effective way.
As a professional, you should keep on improvising. You should not stop till you find a result which is economically viable and numerically scalable.
As an advertising professional, I work to achieve the most profitable results for my clients.
The result that is the most economical and is the most consistent- that is the best sustainable solution for a long term campaign.
(For short term campaigns, I try to achieve the best qualitative result at the lowest cost.)
And I will always press for a part of budget allocated for experimenting. That increases the sustainability of the growth process.