Believe in the another method of doing a work.

I always believe in the second method of doing a work. 
A better way. 
A more efficient way. 
A more effective way.
As a professional, you should keep on improvising. 
You should not stop till you find a result which is economically viable and numerically scalable.
As an advertising professional, I work to achieve the most profitable results for my clients.
The result that is the most economical and is the most consistent- that is the best sustainable solution for a long term campaign.
(For short term campaigns, I try to achieve the best qualitative result at the lowest cost.)
And I will always press for a part of the budget allocated for experimenting. 
That increases the sustainability of the growth process.

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